Interview with Heather Hanson on Advocacy and Persuasion

 

In this episode of Changing Minds, I had the pleasure of interviewing Heather Hanson. She was a trial attorney for over 20 years and was consistently named one of the Top 50 Female Attorneys in Pennsylvania. She combines that experience with her psychology degree, her mediation training. and her experience as a TV anchor to help her clients build belief and advocate for their ideas, products, and services. 

She’s been an anchor at the Law and Crime Network and has appeared on The Today Show, CNN, Fox News Channel, MSNBC, and CBS. She’s worked with Harvard Business School, Google, LVMH, Sav A Tree, and the American Medical Association, among others. 

Heather is the author of the best-seller “The Elegant Warrior: How to Win Life’s Trials Without Losing Yourself” and the host of The Elegant Warrior podcast. Heather’s latest book is Advocate to Win-10 Tools to Ask for What You Want and Get It.

 Persuasion through Empathy

  • The power of acknowledging diverse perspectives and avoiding condescension.
  • Utilizing emotional intelligence to tailor communication and foster empathy.

Influencing the ‘Jury’

  • The crucial role of questions in influencing others and the necessity of understanding the jury’s perspective.
  • Identifying your ‘jury’ and addressing them appropriately in any endeavor.
  • Importance of shifting the perspective of the jury and tailoring communication to resonate with them.

Power of Evidence

  • The critical role of evidence and strategies to present it effectively.
  • Utilizing evidence to construct compelling narratives and emotionally connect with others.

Advocacy and the ‘Inner Jury

  • Advocacy as a tool for motivation applicable in diverse professions.
  • The concepts of an ‘outer jury’ and an ‘inner jury’ influencing your advocacy.

Imposter Syndrome and Inner Dialogue

  • The significant difference between ‘fake it till you make it’ and ‘act as if.’
  • Approaching imposter syndrome with a fresh perspective and the importance of internal dialogue in self-perception.
  • Harnessing the hidden strength within imposter syndrome for personal growth.

Overcoming Imposter Syndrome

  • Addressing imposter syndrome with an ‘Evidence Journal’ to counteract feelings of inadequacy.
  • Empowering clients to present compelling evidence of their worthiness.

Recommendations:

Books:

  • “Demon Copperhead” by Barbara Kingsolver
  • “4,000 Weeks” by Oliver Burkeman
  • “Demon Copperhead” by Barbara Kingsolver

Podcast

  • “Unf*ck Your Brain” by Kara Loewentheil 

Heather’s advice for the world: “What you see is what you get.”

 

 

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